TrueLayer

Europe’s Leading Provider of Financial APIs

Starting in January 2017, Old Street Communications was retained to launch TrueLayer’s new offering to the financial and business markets. As Open Banking was a new and complicated concept, the challenge was to educate the media and businesses on how it works and its benefits, while simultaneously positioning TrueLayer as a thought leader.

Strategy

We developed a multi-stage approach, starting with an education campaign to counteract claims that Open Banking was unsafe or too complex to gain interest. We would then pivot to a corporate campaign highlighting TrueLayer’s success in gaining clients, securing funding and integrating with partners. Finally, the campaign would move onto positioning TrueLayer as the leading authority on all Open Banking issues. The campaign would involve meeting all the leading financial journalists from national, broadcast and trade press, securing article commissions, speaking opportunities at events and traditional media relations.

Results

In 2018 we secured 130 pieces of earned media coverage in titles including The Financial Times, Forbes, TechCrunch and Sky News. TrueLayer has been described as potentially the first Open Banking unicorn, included in all top lists as the UK’s most exciting fintech, and PR has become a main driver of new business growth.