spoke.ai
Spoke.ai is an AI-powered tool suite, founded by early N26 employees, Jack Lancaster, Carl, and Max Brenssell. Spoke.ai solves the problem of information overload in the workplace. Today’s teams are overwhelmed with workplace noise: tool notifications, Slack Channel lurking to ensure they don’t miss relevant context, and reply-all email culture, paired with the asynchronous nature of globally spread teams. Spoke.ai leverages generative AI to aggregate, prioritise, and summarise information, cutting through the noise to create context.
The strategy
The company contracted Old Street Communications in 2023 to support the announcement of its €2 million pre-seed funding round. Working alongside a German agency, OSC focused on UK and European English-language press.
Getting the attention of top-tier press with pre-seed funding can be challenging, however, we took advantage of the company’s unique offering in an AI-hungry news cycle to sell-in a story that resonates with the target audience.
Results
The result was OSC securing over 10 pieces of coverage, including top-tier titles such as TechCrunch and tech.eu.