Cytora
Profile raising campaign
Old Street Communications works with UK insurtech, Cytora, a provider of AI-powered solutions for the commercial insurance industry, to enhance brand visibility and industry reputation in the UK and US through a targeted media relations and profile raising campaign. As insurtech and AI are highly competitive industries, the main challenge was positioning Cytora’s unique proposition in a way that it would cut through all the hype and enable Cytora to become an industry thought leader.
The solution
The programme has involved fostering relationships with relevant media outlets and journalists in both the UK and US, and generating opportunities for coverage through interviews, corporate newsflow, and bylines for spokespeople in the business.
Results
The approach taken has resulted in over 140 pieces of coverage in under 10 months. This has included articles in the Financial Times [and the WSJ], key interviews in Tier 1 industry publications, including Insurance Times, as well as video interviews, and regular positive media coverage for corporate news.
Old Street has also supported Cytora with awards applications, with the business winning bronze in the Insurance Times Awards, and being made finalists in the InsurTech 100 and the National Insurance Awards, among others.
The heightened profile has not only attracted new business opportunities but also positioned Cytora as an influential player in the space, with the business now seen as a go-to source for industry insights on AI in insurance.