THE QA Group
Brand Awareness
Old Street Communications was engaged by QA, a leading provider of digital skills training with a client base comprising of many of the world’s biggest businesses, to elevate brand recognition through a comprehensive PR programme. The QA Group, including Circus Street, were looking to establish themselves as the go-to resource for digital skills in a competitive market, and position senior spokespeople as thought leaders in the industry.
The solution
Old Street developed a programme aimed at increasing media coverage through interviews and bylines secured in relevant publications. Working with QA and Circus Street, the team identified key trends and topics with the digital skills landscape and developed a series of thought leadership pieces authored by subject matter experts, placed in trade publications across the key verticals for the business. They proactively pitched story ideas, press releases, case studies and expert commentary to secure media coverage, and used data from the business to develop interesting angles on digital skills training.
+ Click below to see some of the coverage we secured …
Results
The PR programme has resulted in almost 100 pieces of coverage in 18 months in top HR and tech titles among others, helping to increase brand visibility and position QA as a trusted authority in the industry.